The process includes understanding media, its requirements, maintaining contacts, maintaining good relations, responding to media queries and dissemination of knowledge sharing for seeking publicity for an organization.
It is a tactical marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, eventually, to drive profitable customer action.
A strategic initiative which aims at protecting and defending the reputation of an individual, organization or company and maintaining its public image. These challenges can involve ethical, legal or financial standing.
It focuses on leveraging individuals who have influence over potential buyers and orienting marketing activities around these individuals to drive a brand message to the larger market.
The process and working of creating, building, scheduling, analysing, and engaging content on social media platforms (facebook, linkedin, twitter, instagram, pinterest, quora etc ) for organisations as per its policies, aims ,objectives and its target audience.
It is a form of engagement to return to your website to read your next post or subscribe to your newsletter. An art of connecting thought leaders in respective industry, to get credibility for organisation among consumer and search engines. It is one of the important activities in website marketing.